Public Affairs & Strategic Communication
Influence through trust
N Strategy is a Stockholm-based consultancy specializing in Public Affairs and strategic communication for regulated industries, helping companies and organisations build trusted relationships and strengthen their influence by engaging businesses, civil society, public authorities, and political decision-makers.
Four service areas, one shared goal — to strengthen your position.
The focus is on areas where the relationship with politics and society is critical for managing risks and finding opportunities.
Influence the decisions that shape your business
N Strategy specializes in regulated industries, where relations with policymakers and authorities are key to managing risks and identifying opportunities. Your position is strengthened through analysis, advocacy, and building long-term stakeholder relations.
- iAnalysis and AdvisoryGuidance on how to navigate and position your organisation within complex political and regulatory issues.
- iiPolitical Monitoring and AdvocacyOngoing monitoring and high-level advocacy on political and regulatory issues relevant to your business.
- iiiStakeholder Mapping & ManagementIdentification of the stakeholders who influence your business, analysis of their motivations, and support in building sustainable relationships.
- ivCoordinated AdvocacyIdentification of potential partners, and planning and execution of coordinated advocacy activities with like-minded actors.
- vOperational & Interim SupportOperational support when in-house resources are insufficient or when you need an interim solution.
Transparent, credible, and trusted
N Strategy helps you develop and implement strategies and plans that enhance external understanding of, and trust in, your organisation. With growing scrutiny and regulation, being transparent and credible has never been more important.
- iAnalysis and AdvisoryMapping and analysis of potential brand risks and opportunities, and effective positioning of your organisation.
- iiMessage Development, Strategies, and PlanningImpactful, audience-tailored messages and strategies that strengthen long-term trust in your organisation.
- iiiMedia Positioning and Public VisibilitySupport in reaching the right audiences through appropriate channels, from press releases to conference participation.
- ivTrust-Building Activities and PartnershipsRoundtables, seminars, and strategic partnerships to proactively advance your agenda and build credibility.
- vRisk Assessment and Crisis CommunicationRisk mapping and development of crisis communication plans to protect your reputation.
Build an organisation that delivers
N Strategy offers strategic support for companies and industry associations, with a focus on strengthening how they monitor, understand, and influence politics, government relations, and societal issues affecting their operations. By optimizing working methods, processes, and structures, better conditions are created for Public Affairs teams to support their core business, and for industry associations to increase membership value.
- iEvaluation & BenchmarkingIdentify areas for improvement and discover how to achieve your goals through analysis and comparisons with best practices.
- iiStrategic DevelopmentEnhance member value, increase the effectiveness of advocacy efforts, and strengthen your organisation's position.
- iiiImplementation & Follow-UpEnsure improvements, effective governance, and robust processes to achieve goals and measurable progress.
Understand the landscape — and how to achieve influence
N Strategy helps you gain a better understanding of political processes and regulatory environments, as well as the practicalities of effective advocacy. Tailored training and workshops provide the tools for successful advocacy, whether acting independently or with consultancy support.
- iInfluencing Political DecisionsLearn the essentials of effective advocacy. Is engaging a decision-maker enough, or does success require a more comprehensive approach?
- iiUnderstanding Swedish Politics and GovernmentLearn how to navigate and interact with the political and governmental establishment in Sweden, and how it differs from its EU and continental counterparts.
- iiiBuilding a Strong Public Affairs FunctionEstablish or refine your public affairs function. Learn how to integrate it effectively into your core business.
- ivCommunicating Organisational ValuesTake control of your organisation's narrative. Reach key stakeholders with compelling, resource-efficient messaging.
- vMaximizing Membership ValueUnlock the full potential of your industry association membership through collective action, networking, and shared advocacy.
- viSucceeding at Almedalen Political WeekGain the tools to achieve visibility, influence, and networking success during Almedalen Political Week.
On working style, commitment, and the ability to build trust and achieve influence.
As a young and growing industry association, we had not worked in a particularly structured way on advocacy. In less than six months, Pär took us from scattered views to five clear policy positions that our entire membership stands behind, and a concrete action plan for how to pursue them. Today we know what we want to achieve, in what order, and which decision-makers we need to talk to.
As a representative of a newly joined member company, Pär quickly became a leading voice among member representatives. His curiosity and drive brought energy and fresh perspectives to the organisation.
Having worked closely with Pär at Kindred Group, I have seen how he has built strong, long-term relationships with key individuals and organisations. With his broad expertise and extensive experience, he can conduct efficient advocacy efforts with minimal resources, achieving tangible results.
Pär is genuinely passionate about what he does, and I have great respect and trust in him. Always attentive, solution-oriented, and with an ability to identify opportunities. With his help, we have established several partnerships we would not have achieved otherwise.
Relationships that last — solutions that benefit all parties.
I'm Pär Nygårds, founder of N Strategy, with a background in Public Affairs across the tech, telecom, and gaming industries.
After many years in industry organizations and large corporations, I launched my own consultancy in 2024 to offer more tailored and client-focused services at the intersection of business, civil society, public authorities, and politics.
My strength lies in relationship building and delivering long-term, robust solutions that benefit all parties. I help you conduct effective advocacy and establish sustainable relationships with the key stakeholders who impact your operations.
Pär Nygårds — CEO & founder